Concept 10 10 a driver in upping golfers’ game skills


Concept 10 10 leads to heavy-hitting golfers

Heavy hitters: Concept 10 10 gets golfers hitting full-swing

Golf takes practice. It also takes strength. Golfers are learning that by committing to just 20 minutes each week at Concept 10 10 in North Naples they are driving their game skills to new heights. Moreover, they’re doing it in much less time than they’ve spent with even some top-notch golf trainers.

Eli Egozi of North Naples admits that given his time commitments on the golf course, at the driving range and with a golf trainer, it was the idea that he need only commit to 20 minutes a week at Concept 10 10 to gain optimal results in increasing his strength.

“That’s the only thing that brought me here. That’s why I came to try it even if I didn’t believe it at first,” Eli said as he prepared for his fifth session at Concept 10 10 recently.

It took his third training session at Concept 10 10 to make him a believer, he said.

“After the first session, I was still not completely convinced yet,


but I said “let’s give it a shot”.

It was precisely the shot he needed.

Eli takes lessons at one of the world’s best golf courses, Tiburon Golf Club in North Naples.  The Rick Smith Golf Academy there is top-rated.

“They always said the next step is to just get stronger.”

That Eli did with Concept 10 10.

“I was hitting an extra five yards here, 10 yards there. I feel… I know, I keep getting better,” Eli said.

The proven results are in the distance shots for Eli. But, the bonus is the decrease in fatigue during each round of golf.

Eli has a free gym to use in his gated community. It’s just not for him– the waiting for machines, other people’s sweat, risking injury and not pushing himself to do more each week the way the one-on-one trainers at Concept 10 10 do.

Eli Egozi sets up to begin with a back-strengthening move, the first of the six equipment stations at Concept 10 10, Naples


The short, 20-minute duration of the workout does not reflect the challenge, he said.

“Don’t try to play golf the same day you do this,” Eli said. “Your muscles are just not the same.”

Concept 10 10 licensing: Want to be a part of increasing other people’s game skills?

Learn about the possibilities and requirements for starting a Concept 10 10 by becoming a franchisee or licensee.

No specific background is needed to start a Concept 10 10 facility. A franchisee or licensee is chosen based on his or her personality and interest in the concept.  All the training and all the tools necessary to start and run the business will then be provided.  The training takes place in the Concept 10 10 Naples, Florida location and is done in approximately 10 days.  New franchisees from all over the world will come there to learn and practice.

The cost to start a Concept 10 10 can vary, but in general a minimum of $200,000 is needed. More information can be obtained by e-mailing

Working out shouldn’t be a pain in the neck


Tracye Zlobl spent too much time in the doctor’s office. Sure, Tracye is a doctor, but still, enough was enough.

Dr. Tracye Zlobl is a 52-year-old OB/GYN practicing in Naples. She has enjoyed physical fitness almost her entire life. That was until earlier this year when neck and upper back pain left her unable to workout as frequently as she would like for nearly six months.

She was spending thousands of dollars and dozens of hours in other clinicians’ offices. Changing her fitness routine from Pilates to Concept 10 10, saved her the hassle of spending all that time and money at the physical therapist’s, chiropractor’s and acupuncturist’s offices.


Dr. Tracye Zlobl works out at one of the six stations in the approximate 20-minute Concept 10 10 routine.

“I would get a little bit better, go back to Pilates, and re-injure myself,” Dr. Zlobl said of the frustrating cycle she had found herself in prior to Concept 10 10.

Now, however, Zlobl’s sessions of deep tissue massage are precipitated only by an appreciation for relaxation—not by any literal pain in the neck.

Hear in the doctor’s own words how Concept 10 10 saves Dr. Zlobl time and money by clicking here Dr. Zlobl saves time and money with Concept 10 10.

Zlobl learned about Concept 10 10 from a friend, a woman who is her client and used to do Pilates with her. Almost immediately the lack of impact and contact involved in Concept 10 10 attracted Zlobl. The relatively short time commitment of just 20 minutes each week was also appealing for the busy doctor.

Zlobl started with a free trial. She liked the cleanliness and set up of the fitness club. Her trainer, Peter, was professional and made her feel comfortable.

Dr. Tracye Zlobl and Concept 10 10 Head trainer Peter Murphy

Dr. Tracye Zlobl and Concept 10 10 Head trainer Peter Murphy

It was enough to attract her to buy a few more sessions. However, it wasn’t until her third week, or third session, that she was completely sold on it, she said. In total she worked out with Concept less than an hour at that point and saw more muscle tone and experienced more strength gain than at any of the multitude of exercise studios she experimented with over the years.

“Concept 10 10 literally saved me time and money,” she said.


See the Video Here

Dr Tracye Zlobl

Getting into the Concept 10 10 business is no pain in the neck either

Inquiries from around the world are coming in from people who would like a Concept 10 10 center in their area. Some of these people want it nearby so they can get a weekly training session. Others want to learn about the possibilities and requirements for starting their own facility by becoming a franchisee or licensee of Concept 10 10.

No specific background is needed to start a Concept 10 10 facility. A franchisee or licensee is chosen based on his or her personality and interest in the concept.  All the training and all the tools necessary to start and run the business will then be provided.  The training takes place in the Concept 10 10 facility in Naples, Florida and is done in approximately 10 days.  New franchisees from all over the world will come there to learn and practice.

The cost to start a Concept 10 10 facility can vary, but in general a minimum of $200,000 is needed. More information can be obtained by e-mailing



Progression and intensity

Progression and intensity

The first training session mostly focuses on the techniques and defining an approximate resistance for the member. Finding the right weight may take a few training sessions. Therefore, the member ought not to get disappointed over the possible lack of intensity in the first training session.
It will occur when techniques and the correct weights have been clearly defined. However, it shouldn’t take more than 3 (max 4) sessions.

Once resistance, technique and intensity are in place, the member should not train
more than once a week, as the muscles need time to regenerate. By more frequent
training with maximum intensity, the body will not be allowed the time required
to regenerate. Normally it takes 5-8 days for the muscles to recover with the intensity applied for training with Concept 10 10.

But if the training is carried out with a lower intensity, training twice a week might be preferable, although never as good as once a week by higher intensity.

Some members, however, cannot manage to reach such high intensity, and it
may be an advantage for them to train twice a week.


Why it is called Concept 10 10, and what the slow movements do

The training is carried out in 6 machines. This ensures strength training of the large muscle groups in an unbroken series of 6 exercises.

Each exercise is worked out using 10 seconds of lifting and 10 seconds of lowering.
Hence the name: Concept 10 10. Performing with the slow movements will eliminate the effects of inertia (momentum of the movement). This ensures the impact on the entire muscle. The entire muscle grows stronger, as each muscle fibre is exercised without missing the weakest ones. That is why the exercises always have to be done in movements of 10 seconds either way. The member is not supposed to count the seconds in his or her head. The instructor will keep an eye on this and give instructions.


Each exercise must be done in one set until momentary muscle failure. At the exhaustion point the member simply stops short. At this point, you may count 10
seconds, while the member holds the weight and keeps trying to move the weight,
following which you bring the exercise to an end. Each exercise is repeated 4-7 times and each set therefore takes between 1½ and 2½ min., and never more than 3 min. Increase the weight progressively until one can do the exercise for almost 2½ minutes in good form before reaching the momentary failure point, and then increase the weight again by about 3-5%. The member should be left to concentrate on doing the exercise correctly, while the instructor takes care of everything else. The weight will only be adjusted for the following training session.

The complete workout takes less than a total of 20 minutes.

Physiology of Concept 10 10 Training

of Concept 10 10 Training

An objective of Concept 10 10 resistance training is to create more tension in a muscle for a given workload. This is accomplished by decreasing the speed of movement. The amount of force or tension a muscle can develop during a muscle action is substantially affected by the rate of muscle shortening (concentric phase) or lengthening (eccentric phase) (Smith, Weiss, and Lehmkuhl, 1995). The amount of tension generated in a muscle is related to the number of contracting fibers. Each muscle fiber (or muscle cell) contains up to several hundred to several thousand myofibrils, which are composed of myosin (thick) and actin (thin) protein filaments (Guyton and Hall, 1996). The repeating units of thick and thin filaments within each myofibril comprise the basic contractile unit, the sarcomere. In a muscle fiber, the slower the rate at which the actin and myosin filaments slide past each other, the greater the number of links or cross-bridges that can be formed between the filaments (Smith, Weiss, and Lehmkuhl, 1995). The more cross-bridges there are per unit of time, the more tension created. Thus at slow muscle action speeds, a higher number of cross-bridges can be formed, which leads to a  maximum amount of tension for a given workload.

The tension in a muscle is related to the number of motor units firing and to the frequency with which impulses are conveyed to the motor neurons (Berger, 1982). Physiologically, using a slower speed protocol requires the activation of more muscle fibers and an increase in the frequency of firing in order to maintain a force necessary to lift a given workload (Smith, Weiss, and Lehmkuhl, 1995). This provides stimulation for muscle strength development. The initial strength development involves neurological adaptations (stimulation of muscle fibers through increased firing and recruitment) followed by muscle hypertrophy (Enoka, 1986). In muscle hypertrophy, an increase in protein synthesis results in a multiplication of myofibrils within muscle fibers leading to an enlargement of the cross-sectional area of the muscle (Berger, 1982). There is also a corresponding increase in the number of actin and myosin
filaments, which subsequently increases the capacity for cross-bridge formation (Guyton and Hall, 1996).

Training pace

Training frequency

Already during the 1970’es Arthur Jones (the founder of Nautilus and later on the MedX) demonstrated that one set to momentary muscle failure was optimal to achieve the best results.

Such a set would encourage maximum muscle stimulation, and once this was achieved, any further activity would only draw on the body’s ability to rehabilitate without contributing to further results.

At the time, 10-12 different exercises were performed with one set of each made to momentary muscle failure.

The repetitions were made slowly compared with otherwise normal practice (2 sec. when lifting and 4 sec. when lowering).

Today we have better equipment, and it offers hardly any friction facilitating an effective implementation of the exercises when done in 10 seconds either way. This will increase the intensity considerably and means that personal and private training once a week is sufficient to achieve and maintain optimum results for the individual.

Added to that, are the Lower Back machine and all the related scientific research giving a whole new dimension to training.

On this canvas of scientific studies carried out on various patient groups as well as numerous normal, healthy performers of all ages from about 14 to 90+ – the concept has been defined as follows:

1)    Strength training of the large muscle groups in a time wise continuous
series of 6 exercises

2)    Each exercise is performed using 10 seconds of lifting and 10 seconds
of lowering.

3)    The movement in each exercise is repeated about  4 – 7 times), to reach voluntary muscle exhaustion. That is why each exercise takes between 1½ and 2½ minutes to complete.

4)    Increase the weight progressively until one can perform the exercise for more than 2½ minutes before reaching the momentary failure point, then increase the weight again by about 3-5%.

5)    The whole training session will then take less than 20 minutes in

6)    As the exercises are carried out very slowly and without jerks, muscles
and tendons do not require the usual warm-up. Likewise, stretching after the
exercises is not required either.

7)      As the individual muscle group will only work for a short while there
will be no significant development of body heat. Along with a low room
temperature (max. 20 degrees) and a working fan, the performer will enjoy a
“pleasant training climate” and, in addition, the muscles will work
more intensively.

Strength training – the most important !

Recent medical research has demonstrated that strength training is the most effective way to achieve a healthier and fitter body. And unlike other forms of exercise that can take their toll on knees, ankles, hips, and shoulders, weight work, properly done, strengthens the muscles, joints, bones, and connective tissues while improving your overall health. In other words, the goal (and result) of strength training is to build you up, not beat you up.

The muscular system is the largest organ in the body, nourished and cleansed by the most extensive network of blood vessels. In fact, because the major share of your body´s vessel (or vascular) system resides in
your muscles, keeping your muscular system healthy of necessity enhances your vascular system. Contrary to common belief, most of our other organs, including the heart and lungs, exist to serve your muscular system.

Outview: Perspective and Importance in the Future of Strength Training in the Field of Rehabilitation

Vert Mooney, M.D., San Diego

Professor of Orthopaedics UCSD, Medical Director Orthomed Center, San Diego


It is now recognized that chronicity of musculoskeletal pain is associated with inhibited motor function and a phenomenon called „deconditioning“. Under these conditions reoccurrence of pain inducing episodes with the usual life event of the „unguarded moment“ can be expected. Significant sudden changes in physical demands, either increased or decreased, are often associated with this phenomenon.


Physical therapy in the form of manual therapy and surface supplied modalities to decrease pain, often offer short-term relief. There is no documentation, however, that these forms of treatment to change the natural course of disease and recurrence. There is no consensus even as to the most effective pain diminishing physical therapy modality. One reason for the lack of consensus is our inability to measure the dose of the therapeutic modality, and objectively measure the results of treatment. On the other hand, resistance training is measurable and the results of training, aside from the subjective statement of diminished pain, are likewise measurable by strength and endurance testing. The use of equipment, however, is necessary to achieve measurement.
In our own studies, recurrence of pain complaint after completion of a strength training program on chronic back pain patients, all which had failed previous physical therapy, was 10 %. This is at 1-year follow-up. Other studies using more passive therapies quote recurrence rates of up to 50%.


The future of this form of treatment, Le. physical training, depends upon transfer of care responsibility to the patient away from the „healer“. This is not easy to accomplish and the duration of training necessary to have the desired insurance. The feasible solution for this dilemma is the medicalization of health clubs. In this environment, musculoskeletal disorders are treated as ailments not diseases, and physical therapy becomes physical training supervised by qualifield staff who are comfortable with treatment of musculoskeletal disorders ideally such facilities would have the back up of appropriate medical professionals. Nonetheless, the treatment theme will have to be the pleasure of self-care in a supportive environment of training. A key component of training must be however, feedback of measured performance which requires appropriately designed equipment.

Living Longer Stronger

Eilington Darden, Ph.D., Gainesville


The purpose of the Living Longer Stronger program is to provide middle-aged people with a course at action to rebuild muscle mass. An average adult in the United States , for example, loses one-half pound of muscle per year between the ages of 20 and 50. As a 50-year old, his or her body is 15 pounds less muscular than at age 20.

Rebuilding atrophied, weakened muscle entails proper strength training. Proper strength training requires an understanding of the concepts of exercise intensity, progression, form, duration, frequency, and variation. With correct application of the above concepts, an average adult can add from 3 to 4 pounds of muscle during an initial, six-week, strength-training program. Thereafter, the muscle-building results decrease by approximately 25 percent with each successive six-week training period.


Resarch shows that the typical 50-year-old man or woman can rebuild 15 pounds of atrophied muscle in 18 months. Accomplishing this feat will help this individual live a stronger, leaner, and more productive life.

The Effect of Weigth-Bearing Exercise on Bone Mineral Density: A Study on Female Ex-Athletics and the General Population

Dr. John Ethefington, London

St Thomas Hospital , London


The aim of this retrospective cohort study was to estimate the changes in bone mineral density (BMD) as a consequence of exercise in female ex-athletes and age matched controls. Eighty-three ex-elite female athletes (67 middie and long distance runners, 16 tennis players, currently aged 40-65) were recruited from the original records of their sporting associations. Controls were 585 age matched females. The main outcome measures were BIVID of lumbar spine (LS) femoral neck (FN) and forearm, estimated by DXA scan. Levels of physical activity were assessed using a modified Allied Dunbar Fitness Survey scale and classified as a) Ex-athletes b)

Active controls ( > 1 hour of vigorous physical activity currently and in the past) c) Low activity controls with inconsistent or intermediate levels of activity d) Inactive controls (<15 minutes exercise per week). Results: after adjustment for differences in age, weight, height and smoking, athletes had greater BIVIDs than controls; 8.7% at the LS (95% CI 5.4 – 12.0, p< 0.001) and 12.1% at FN (9.0 – 15.3, p< 0.001). The benefits of exercise appeared to persist after cessation of sporting activity. Active controls (n = 22) had greater BIVIDs than the Inactive group (n = 347) : 7.9% LS (2.0 – 13.8, p = 0.009) and 8.3% FN (2.7 – 13.8, p = 0.004). The Low activity controls (n = 216) had an intermediate BMD. Tennis players had greater BMDs compared to runners; 12.0% LS (5.7 – 18.2 p = 0.0004), 6.5 % FN (- 0.2 – 13.2, p = 0.066). The BIVID of Tennis players’ dominant forearms were greater than their non-dominant forearms. In conclusion, regular vigorous weight bearing exercise of one hour or more per week is associated with an increase in BIVID within a normal population. This study confirms long term weight-bearing exercise as an important factor in the regulation of bone mass and fracture prevention.