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- Nothing in the way of a stimulus is present to the body if the intensity of exercise is too low.
- On the end of the spectrum- exercises such as running, though they increase the stimulus for positive adaptation, can increase the chance of damage and injury.
- Harder work of muscles + shorter duration of activity= greater improvement and results.
- You get better cardiovascular stimulus through an exercise you are able to perform for only 60-90 seconds rather than long periods of time. This is because the muscles, as well as the energy systems, are working harder.
- You achieve a greater training effect if you put more effort into your exercise.
- If you are able to engage, fatigue, and weaken muscle fibers within a defined time frame, then you are going to recruit all of the different muscle fiber types assertively- therefore getting the most mechanical and metabolic effort for producing an adaptation.
- When an exercise is performed correctly, it eliminates all of the other extraneous components. This cuts down on excessive force and excessive wear and tear on joints.
Hairstylist LaDonna Roye has worked out at Concept 10 10 in North Naples since 2011.
The workout was perfect for LaDonna. It wasn’t intimidating and she only needed to do it for 20 minutes once per week!
Watch LaDonna here as she describes her experience with Concept 10 10:
Here are some of the key points of why LaDonna said she loves Concept 10 10 better than any other workout she’s ever tried in her life:
- Strength improvement is remarkable with quick results near the outset and continued progress.
- She spends less time and money at the chiropractor and massage therapist
- She doesn’t sweat
- It’s only 20 minutes, once per week.
- The environment at Concept 10 10 in North Naples is nothing like the typical gym environment.
- Personal trainers are professional, knowledgeable and friendly as they motivate her to go beyond what she thought was possible
- She can go right to work after her workout without waiting to stop sweating, showering, etc.
Concept 10 10 is safe for everyone of almost any age and fitness background. It’s recommended to be at least 14 years old due to the size of the machines and maturity to stay focused. However, some even younger people can also benefit with no risk.
Currently, the oldest Concept 10 10 member is 98 years old. She has two artificial hips and is in the best shape she’s been in for the past several decades.
“Some people say that children under age 14 can’t workout because it will negatively affect their growth. That is another fitness myth,” says Jorgen Albrechtsen, the owner and founder of Concept 10 10, which has several locations internationally and a headquarters in North Naples among its Southwest Florida locations. (Licensing and franchising information available here).
Watch and listen to more of what Albrechtsen has to say about the accessibility of Concept 10 10 here:
More on the importance of exercise while aging
Regarding age, there is a very unfortunate belief among some people that senior citizens need or would benefit from less exercise. This is rarely the case.
Concept 10 10 is extremely safe. It is very low impact, with equipment adjusted to clients specific needs and a personal trainer who is focused on only one member.
All of the physiological mechanisms necessary for the human body to adapt to exercise remain intact through every stage of life. The only difference is that a person at age 35 who has never trained with weights is only beginning to lose the muscle mass from the aging process combined with de-conditioning while a person in their 70s has dug a deeper metabolic hole due to allowing muscle atrophy for a longer time.
The remedy for adults of either or any age is the same– reverse the process through strength training. Concept 10 10 is the most efficient strength training there is. Most seniors, as is the same for other members, will need at least five days, to recover from the training.
“Seniors have the most to gain from a high-intensity strength training program like Concept 10 10,” said Albrechtsen.
In the case of inactive seniors, muscles have been laying dormant waiting for stimulus to awaken them. That is why Concept 10 10 trainers observe a common doubling or 100 percent increase in strength among senior members in as little as 6 to 12 weeks!
The only modifications in the exercise are in the case of injury or conditions such as arthritis which may initially restrict range of motion. This is true at any age.
Benefits for seniors (same as other ages only in even greater degree):
- Regain muscle
- Regain strength and muscle size
- Enhanced walking endurance
- Reduced body fat
- Increased metabolism
- Reduced blood pressure
- Improved blood lipid profiles
- Increased gastrointestinal transit speed
- Enhanced glucose utilization
- Alleviated low-back pain
- Increased bone mineral density
- Eased arthritic symptoms
- Relieved depression
- Improved post coronary performance
- Decreased cholesterol
- Decreased dependence on prescription drugs for many conditions (such as blood pressure, cholesterol, depression and diabetes)
- Increased body temperature even while resting
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Located in North Naples, on U.S. 41 approximately 1 mile north of Immokalee Rd in the Lynwood Square Plaza, 12820 North Tamiami Trail, Suite 5, Naples, FL 34110.
Create Strength, Improve Back Pain, Personal Training
Concept 10 10 is a unique exercise and with it comes a different breathing technique than many people may have learned to use during their previous fitness activities.
Many members find it somewhat difficult to employ this breathing technique at first. However, once they learn how to breathe efficiently, they will soon find they can get the most out of their 20 minute weekly sessions and see better results.
Breathing throughout the performance of each exercise should be continuous, natural and performed with an open mouth. Breathing should be through the mouth and several inhales and exhales will be taken with each movement at Concept 10 10 because the movements are so slow.
As the exercise becomes more difficult, you should deliberately breathe faster.
It is important to break the urge to hold your breath. Many weight lifters may do this by holding their breath while exerting or more precisely closing the glottis or vocal chords, getting a gulp of air in their lungs and then pushing against it. Often you see red faces and tense facial muscles when people are doing this. We DO NOT want this, as Jorgen Albrechtsen explains, because:
- It raises blood pressure.
- It raises intravascular pressure on the venous circulation and increases intra-thoracic pressure, which decreases venous return to the heart.
- It provides an internal mechanical assist within muscle– which is why weight lifters will hold their breath to make record lifts. However, it undermines the Concept 10 10 goal of fatiguing the muscle, as it essentially short-circuits that process. So, not only is it potentially dangerous to do it, but it also prevents the muscle fatiguing and resulting growth factors we’re working to achieve.
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Concept 10 10 stands out among the seemingly endless fitness options in Southwest Florida where there are more gyms, added classes and new equipment and gimmicks added to the market daily. If you want something different and something you can count on that is backed by science and dozens of unpaid testimonials and endorsements from this community, you want to learn about Concept 10 10. (When a word or phrase is underlined below, click on it for details and more information.)
Jackie and Andrew Fentiman of Bonita Springs began working out at Concept 10 10 in North Naples about two months ago.
The couple enjoyed several activities including kayaking and pilates. However, they began drifting away from a regular fitness routine.
“I am constantly looking at different fitness options. I read about Concept 10 10, then I stopped in here, saw a sign for a free trial, read about it online… Once we tried the free starter session, we knew it was a good workout,” Jackie Fentiman said.
Just 20 minutes a week in a private one-0n-one session with a trainer was a great draw. The science available on the website made sense. Was it really going to work?
“I thought it was going to kill me,” she said, wide-eyed and smiling regarding that first start session.
After reading about it, Andrew Fentiman said he actually wasn’t that skeptical.
“Just like anyone, we did still wonder if there was a catch though,” he said.
That changed for him after the start session as well.
Despite a lull in their fitness routine before Concept 10 10, previously the couple had worked with a private trainer for 25 years.
“A trainer pushes you, but this is so very different. You can feel the muscles kind of collapsing because of the effort. We all know you have to break down muscle to build it up again. So, intuitively it all made sense,” said Andrew Fentiman.
The Fentimans work and keep a busy schedule, so staying fit and gaining their body’s ultimate level of strength by committing fewer than 20 minutes per week to a workout is a dream come true.
Concept 10 10 founder and owner Jorgen Albrechtsen explains why 20 minutes is “not only enough but the optimal amount” in this video:
Jackie was thrilled that Concept 10 10 gave her the strength to enjoy paddle boarding for the first time.
The results they reported come as no surprise to Concept 10 10 trainers.
In addition to gaining functionality, Jackie’s ongoing neck pain was eliminated.
Best of all, Jackie gives Andrew “the eyes” and exclaims that she loves the way he looks!
Andrew may be a little shy about the compliment regarding the changes in his body that Jackie sees, but he really enjoys it too.
The Fentimans are completely sold on Concept 10 10 and can’t give it up if they wanted to. It didn’t take long.
“We were immediately impressed as soon as we walked in here. It doesn’t look like a gym. Doesn’t smell like a gym. The trainers don’t wear the same clothes, talk the same language. This is something completely different,” said Andrew Fentiman.
It’s true. Where else can you go to get your muscles to the point of complete exhaustion in just 20 minutes so that you don’t have to workout again for another seven days?! A different Concept 10 10 location of course.
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They go together perfectly. But, just because you have peanut butter doesn’t mean you have jelly. The same is true with health and fitness.
People often refer to health and fitness together as if the two are conjoined.
It’s common to assume that one’s health increases along with one’s physical fitness level. However, it doesn’t really work that way. More isn’t always better when it comes to physical fitness.
“Too much of a good thing can actually kill you,” said Jorgen Albrechtsen, founder of Concept 10 10.
The body is perpetually balancing between breaking down and building up. The balance between the states of building up (catabolic) and breaking down (anabolic) is the essence of life and health.
Historically, humans would sustain long periods of the threat of starvation. Despite the negative effects of that break down in the body, calorie restriction has proven to create a catabolic state where DNA repair occurs.
Health also includes the lack of disease and pathology. Remaining healthy requires the ability to adapt to challenges, including exposure to various elements, physical exertion and the presence of pathogens.
Fitness is a part of the body’s ability to withstand and recover from these stressors. It’s the ability to handle challenges above a resting activity level. Concept 10 10 training is performed for the purpose of increasing and optimizing functionality.
Being fit requires exercise, not just mere physical activity. Exercise is mindful and contributes to both health and fitness. Physical activity that is not mindful can harm one’s health.
By this definition, running or jogging is not exercise because of the number of injuries sustained by people who jog and run. This choice of physical fitness has a high risk of harming one’s health.
There is no jogging at Concept 10 10. There is no activity that poses risk by such high impact.
Last May, scientists evaluated the blood of runners 24 hours after they had participated in a marathon. Results showed that the marathoners’ blood had high levels of clotting and inflammatory factors, making their blood not unlike that of people who have suffered heart attacks. This does not mean that marathon running is a bad activity, but if you are looking to become healthy, there are better options to consider.
You should exercise in order to become healthy. Exercise is simply structured physical activity, focusing on specific parts of the body with a varied frequency, intensity, and duration. The key to good exercise is to find a high level of intensity that can be done without exhausting yourself. If you can do this, you will not overwork your body. You will become fit without endangering your health.
Concept 10 10 is by definition exercise in that it contributes to physical fitness as well as to health because the high-intensity, low-impact nature of the exercises come without risk of injury and are highly effective in building muscle, cardiovascular efficiency and function.
The workout is scientifically proven. It is effective because it is done very slowly with each repetition done in 10 seconds—10 seconds in and 10 seconds out or 10-second contractions and extensions. There are six pieces of equipment working the whole body in about 20 minutes with each exercise done until muscle fatigue. It takes about seven days for the body to recover from the intensity and allow the proper balance between a catabolic and anabolic state.